Becoming and being distinguished as a social media expert isn’t just about posting to Facebook, Twitter or LinkedIn. Most people working actively in social media can do that, being an expert takes something else. Being an expert is all about making sure that the steps you take while working in each of those mediums and others at your disposal, are done professionally, are the right ones for the client demographic, are done at the right time and are aimed at building a large and loyal audience, as well as creating brand and personal recognition.
Social media, unlike typical sales, is not just a numbers game. Quantity of followers reached is always important, however, it is the dedication of your time to an audience and establishing a quality rapport through continuing and reliable messaging what really stands out and affects the big picture on a more strategic level. It is about building engaging content through multiple platforms across various media and broadcasting the same aligned message to your clients.
Someone who boasts an expertise in social media should be well versed in social media optimization, should know how to grow a following and maintain an active audience of people with constant interaction, how to put social media into use in brand building and drive website traffic with the ability to do it consistently and in the long term.
What sets the great pros apart from the average is their willingness to adapt and learn on a daily basis. It is that powerful motivation alongside their vast existing knowledge that drives innovative, creative actions, strategies, tricks and steps to help them discover new knowledge that they can use to push their clients social media success to new higher levels.
If you want to be seen as a social media expert, then your ability and desire to learn, adapt and evolve as changes occur and then apply those changes in line with your clients’ wishes is the key!